Value is the name of the game. It is the critical part of your marketing efforts. The faster your customer can understand the value, the likely hood of your product has achieved product-market fit.
For businesses who are looking to achieve product-market fit fast, here are three tips:
Understand your Customer
Learning the needs and solving their situations requires time and experience. If you don’t have a grasp of who is your ideal customer, please read a previous post about “Who is your ideal customer?” this will guide you in how to identify your ideal customer.
Focus on one core value about your product or service
Whether you are a startup or have a traditional business, understanding the core value of your product or service is a vital piece in achieving product-market fit. Looking into if your competitors fail to solve problems. Does your product or service solve one major issue that your customers are facing?
Having a story is a critical element in creating credible value for your company. People like to connect to a story, it’s the best way to how your customer are going to make sense of your product or services.
For example, check out our blog post “Our Story” regarding how Edifica become a SAAS product for construction contractors and subcontractors.
Product-Market Fit will take your company on a journey of constantly having to change your product or service to match exactly what your customer is looking for. Remember, if your customer can understand exactly the value your company is offering and can explain it back to you. Then you have achieved product-market fit.
If you have been in situations where your company has released a new product or service. And want to get a better understanding of your service or product then this will be the best approach.
Please leave a comment below if you have examples or experience achieving product-market fit.